Good in Gaming
Good in Gaming
Art Direction, Creative + Content Strategy
Team Liquid's "Good in Gaming" program is a collaboration between Alienware and Team Liquid. The program aims to build a culture of inclusion, educate, and create opportunities for young gamers to pursue a career in esports. Through both Team Liquid and Alienware channels, we started off with a scholarship announcement, established an amateur tournament series with prizes(The Alienware Tournament Series), and created content to prove our dedication to this legacy in the esports space. This was a large undertaking coming up with proper cobranding and I’m proud to watch it continue to grow and help people get into the industry.
We gave esports fans a fun opportunity to compete in an amateur Fortnite tournament and in season 2, Rocket League. Participants joined our Alienware Series Discord server and we began building a community. Social posts and videos were used to remind fans to sign up.
We had streamers promote the tournament and then would use the videos to promote the tournament.
In our mastery series we educated fans on the many careers within the esports industry. One of my favorite was on Player Management.
Last big content was our legacy videos in order to show awesome initiatives dedicated to our youth. We selected Team Liquid players and streamers that are passionate about giving back.